Lights, camera, action…wait where are the actors? Interestingly, Mila Kunis and Channing Tatum have not made many press appearances to promote their new film Jupiter Ascending. One has to wonder if it was a ploy by the marketing executives at Warner Brothers to build suspense around the film. Jupiter Ascending, the latest from Lana and Andy Wachowski, directors of the Matrix has been veiled in secrecy. Very little was known about the film’s pilot and characters prior to its release.
Or is this a case of a failed marketing campaign because life happened. Channing Tatum and his wife had their first child last year. Mila Kunis and Ashton Kutcher also welcomed a baby into the world last year. As Mila explained, in a recent appearance on the Ellen DeGeneres Show, “When I go back to work full-time and I have to have 17-hour workdays, I’m going to need somebody to come and help me because I can’t do both, but because I’m in a very specific place in my life where I could take time off, I did.”
Did Mila taking time off impact the promotion of Jupiter Ascending? Generally, when actors sign on to star in a film their contracts include a clause stipulating how many press appearances and advance screenings they have to attend. Skilled lawyers usually negotiate a limited time frame in which, an actor has to be available for film promotion. The initial release date of Jupiter Ascending was pushed back several months. It is possible that the actors were no longer contractually obligated to promote the film.
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