GAIN AN UNDERSTANDING OF YOUR TARGET MARKET AND OF THE AFRICAN MARKETPLACE: Africa is a massive continent, which makes it challenging to locate and identify the ideal target market for your services and goods. It is important to work with an organization, such as J. Paye & Associates that is knowledgeable about the different cultures and demographics in Africa. This will help you find your target customers and understand the needs of your consumer base.
DEVELOP AN EFFECTIVE MARKETING STRATEGY: This is key for your business to flourish in Africa. You can start by working with J. Paye & Associates or another consulting firm that has in-depth knowledge of how to market to Africans. The consulting firm you work with should be able to help you develop a long term marketing plan.
IDENTIFY RELIABLE PARTNERS: With 53 countries on the African continent, you can indeed engage in a number of business opportunities, provided you develop relationships with reliable contacts, especially if you plan to partner. Networking is essential.
UNDERSTAND LOCAL BUSINESS CUSTOMS: Gaining a thorough understanding of the local culture can make the difference between business success and failure. While some local customs may appear strange, successfully conducting business in Africa requires a high level of awareness and respect for the cultural traditions of the specific African country where you are doing business. Creating a do’s and don’ts list for your target market should be an essential part of your business research. In extreme cases, it could transpire that local customs prohibit use of your product.